Our Story
Marketing with Purpose
At The West Forty, we believe great marketing is more than just promotion—it’s about connection. Founded by Michelle Allen, a seasoned marketing professional with a background in psychology and organizational development, our approach blends strategy with human insight to create impactful results.
We specialize in personalized, psychology-driven branding and marketing solutions that help businesses grow. Whether it’s crafting compelling messaging, refining your brand identity, or providing creative promotional merchandise, we focus on delivering strategies that resonate with your audience and drive long-term success.
What sets us apart? A commitment to understanding your business inside and out, ensuring every project is tailored to your unique needs. With a keen eye for detail, a passion for innovation, and a genuine dedication to client success, The West Forty is your partner in marketing excellence.
Let’s tell your story in a way that makes an impact.
Our Team
Michelle Allen
Owner | Creative Director
Michelle, our Owner & Creative Director, blends strategy with creativity to bring brands to life. With a background in psychology and organizational development, she crafts marketing solutions that connect on a deeper level. Her vision, innovation, and attention to detail ensure every project is both impactful and results-driven.
Diane Ternes
Business Support Specialist
Diane, our Business Support Specialist, brings meticulous attention to detail in everything she does. From assisting with invoices to managing order details, she ensures accuracy and efficiency, keeping operations running smoothly. Her dedication to precision and organization makes her an invaluable part of our team.
Our Approach
At The West Forty, Michelle Allen believes great marketing is personal. As a graduate of Friends University with degrees in Psychology, Marketing, and a Master’s in Organizational Development, she combines strategy with human insight to help businesses connect with their audience in meaningful ways.
Specializing in promotional products and branded marketing solutions, Michelle takes a hands-on approach to ensure every item reflects your brand’s identity and leaves a lasting impression. She works closely with clients to curate high-quality, customized products that not only promote but build relationships.
As a member of the American Marketing Association (AMA) and The Advertising Specialty Institute® (ASI), Michelle stays ahead of industry trends, offering innovative, personalized solutions. With her dedication to detail, creativity, and client-first mindset, The West Forty is more than a marketing service—it’s a partner in your brand’s success.
Us in Numbers
1,000+
Promotional Items Sourced
3+
Professional Affiliations
>30
Customers
20+
Years of Experience
Professional Affiliations
