Strategic Marketing. Creative Solutions. Lasting Impact.

 

The West Forty was founded by Michelle Allen to help businesses and organizations communicate more effectively, strengthen their brand, and connect with the people who matter most.

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With more than 20 years of experience in marketing, communications, public relations, branding, and organizational development, Michelle has worked with organizations of all sizes to develop marketing strategies, launch new initiatives, improve communications, and support business growth. Her background includes leadership roles in corporate marketing as well as years of hands on experience managing campaigns, events, websites, content, and brand development.

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Michelle holds a Master of Science in Organizational Development along with bachelor's degrees in Marketing and Psychology. She is a Professional Certified Marketer (PCM) through the American Marketing Association, a member of the American Marketing Association, BASI Certified, and affiliated with the Advertising Specialty Institute.

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The West Forty was created to offer businesses access to experienced marketing guidance without the overhead of a large agency. Whether a client needs strategic planning, branding, a website, promotional products, or ongoing marketing support, the goal is always the same: understand the business, identify opportunities, and create solutions that help move it forward.

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The name The West Forty reflects Michelle's appreciation for hard work, entrepreneurship, and building something meaningful over time. Those same values guide every client relationship and every project.

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At The West Forty, marketing is not about chasing trends or checking boxes. It is about understanding people, telling your story clearly, and creating meaningful connections that support long term success.

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Thank you for visiting. I look forward to learning more about your organization and helping you achieve your goals.