Posting on social media can become the treadmill of marketing.

Marketing teams are expected to communicate, which may explain why we sometimes become more interested in speaking than listening.

Corporate marketing and small business marketing can appear to occupy different worlds.

Small businesses are often told they need marketing. They are less often told what their marketing is supposed to accomplish.

Marketing professionals love to tell businesses, "Your logo is not your brand."

When circumstances change quickly, businesses often respond by communicating more.

The West Forty did not begin with a carefully polished business plan, a dramatic entrepreneurial vision, or a color coded spreadsheet forecasting five years of growth.