15 Promotional Strategies to Use in 2025 (Types, Steps & Role in Marketing)

Promotion is an important part of marketing. It’s how you get your message out to potential customers and build your brand voice. 2025 is a great time to evaluate the promotional strategies you’re currently using and look for new, more effective ways to reach your target audience.

Promotional strategies are the plans and tactics implemented by brands that want to promote themselves in the market and increase their sales, drive more revenue, build brand equity, and build recall for their products and company. The applications of promotion strategies are manifold and they can be used in various methods to achieve different objectives. The best part about promotions is that they are versatile. If you are creative, the sky is the limit.

READ MORE