2025 is the year AI will upend advertising — I’m going to make sure it does

On entering a meeting room in Brandtech’s offices in London’s towering Shard building, I find David Jones — chief executive of the $4 billion advertising group — hunched over his MacBook with a boyish smirk on his face.

I have been warned by one of his employees that Jones, an Englishman ordinarily in New York, has prepared some “entertainment” for me. “I have multiple pieces of entertainment,” he confirms with a chuckle. “Where do we start?” READ MORE